LG is partnering with automotive software firm Cerence to develop an AI-powered connected car platform

Business Insider | 1/15/2020 | George Paul
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Tech - Giant - LG - Electronics - US

South Korean tech giant LG Electronics partnered with US automotive software firm Cerence to create an AI-powered connected car platform.

The companies' solution will merge LG's webOS-based automotive infotainment operating system (OS) with the Cerence ARK voice assistant platform. For context, webOS is the OS that powers LG's lineup of smart devices. LG and Cerence will sell the software to automakers, which can tailor it to their specific needs. Cerence, formerly part of software company Nuance, will be an invaluable partner for LG, as it has experience working with major automakers including GM, BMW, Toyota, and Ford.

LG - Tie-up - Cerence - Footprint - Market

LG's tie-up with Cerence will enable it to establish a large footprint in the automotive market by giving automakers the features they need. LG's automotive infotainment platform gives it a presence in the automotive software market, but it likely needs a voice assistant to truly compete against the likes of Apple's CarPlay, Google's Android Auto, and Amazon's Alexa Auto.

Almost 73% of consumers are expected to use voice assistants in their cars by 2022, up from 49% in 2019, according to Capgemini. This considerable uptick has driven automakers to increasingly implement voice assistants in their vehicles, making it a must-have feature — for instance, Honda recently developed its own voice assistant, while Ford, Audi, BMW, GM, and...
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