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As Girard had it, we are defined and constituted as a species by our reliance on imitation. But we are not mere first-order mimics: When we ape what someone else does, or covet what someone else has, we are in fact trying to want what they want. “Man is the creature who does not know what to desire, and he turns to others in order to make up his mind,” Girard wrote. “We desire what others desire because we imitate their desires.” Unable to commit to our own arbitrary wants, we seek to resemble other people—stronger, more decisive people. Once we identify a model we’d like to emulate, we train ourselves to make the objects of their desire our own.
The emotional signature of all this imitation—or mimesis—is not admiration but consuming envy. “In the process of ‘keeping up with the Joneses,’ ” Thiel writes, “mimesis pushes people into escalating rivalry.” We resent the people we emulate, both because we want the same things and because we know we’re reading from someone else’s script. As Girard would have it, the viability of any society depends on its ability to manage this acrimony, lest it regularly erupt into the violence of “all against all.”
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Around the time of that 2004 symposium, Thiel was making a $500,000 investment in a small startup called The Facebook. He later attributed his decision to become its first outside investor to the influence of Girard.
“Social media proved to be more important than it looked, because it’s about our natures,” he told The New York Times on the occasion of Girard’s death in 2015. “Facebook first spread by word of mouth, and it’s about word of mouth, so it’s doubly mimetic.” As people like and follow and dilate on certain posts and profiles, the Facebook algorithm is trained to recognize...
(Excerpt) Read more at: Wired
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