What can we rid the world of, thinks Google... Poverty? Disease? Inequality? Yeah, but first: Third-party cookies – and classic user-agent strings

www.theregister.co.uk | 1/14/2020 | Staff
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Analysis On Tuesday, Google published an update on its Privacy Sandbox proposal, a plan thoroughly panned last summer as a desperate attempt to redefine privacy in a way that's compatible with the ad slinger's business.

In a blog post, Justin Schuh, director of Chrome engineering, asked the web community for help to increase the privacy of web browsing, something browser makers like Apple and Mozilla have already been doing on their own.

Dialogue - Web - Community - Iteration - Feedback

"After initial dialogue with the web community, we are confident that with continued iteration and feedback, privacy-preserving and open-standard mechanisms like the Privacy Sandbox can sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete," wrote Schuh.

"Once these approaches have addressed the needs of users, publishers, and advertisers, and we have developed the tools to mitigate workarounds, we plan to phase out support for third-party cookies in Chrome."

Shift - Company - Cookie - Data - Ad

That's a significant shift for a company that relies heavily on cookie data for its ad business. Google Display Network uses third-party cookies to serve behavior-based ads. And Google partners, like publishers that use Google Ad Manager to sell ads, will also be affected.

Cookies are files that get created and stored on internet users' devices when they browse the web. A visited website can set a first-party cookie linked to its domain and may include code allowing other domains, typically associated with ad tracking, ad targeting, or analytics, to add third-party cookies.

Cookies - Internet - User - Websites - Identification

Those third-party cookies can be read when the internet user visits other websites, which may allow identification, tracking, or the delivery of interest-based ads at other websites coded to accommodate related ad tech.

Over the past few years, as Apple, Brave, and Mozilla have taken steps to block third-party cookies by default and legislators have passed privacy legislation. Meanwhile, ad tech companies have tried to preserve their ability to...
(Excerpt) Read more at: www.theregister.co.uk
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I find it extremely funny when people keep voting and expecting the government to change!
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