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“Jimmy Kimmel Live” is getting a brand refresh — including a new opening credits sequence — in time for its 18th season.
The newly designed show open will be unveiled at the start of Monday night’s show; scroll down below to get an exclusive first look. The new open comes as ABC has also unveiled new key art for “Jimmy Kimmel Live” and a new promo package that has started to appear on air and in several local markets.
Spots - Kimmel - Viewers - Living - Rooms
In the spots, Kimmel pops up in viewers’ living rooms — and bedrooms — and asks them personal questions as they settle in to watch his show. The message, of course, is to wind down your day by inviting the host into your house.
ABC marketing president Shannon Ryan said the last time the “Jimmy Kimmel Live” branding was updated was in 2015, and the last time ABC did a campaign for the show was in 2013, when it moved up to 11:35 p.m.
While - Jimmy - Air - Year - Time
“So it’s been a while,” she said. “We love Jimmy so much and we’re all so proud to have him on our air that we felt the new year was a good time to freshen up the look and give him a campaign and push that he deserves.”
Ryan calls the new graphic look “clean, modern and fresh.” The new main title is lighter and brighter than the old package, but still features the same logo and iconic Hollywood imagery that was included in the past.
Jimmy - Voice - Guy - People - ?
“Jimmy is such a smart, authentic and funny voice – he’s so relatable and he’s a guy that people love and trust – and we wanted to make sure that we were being true to his brand,” she said. “So we worked very close with Jimmy and his talented team of producers and writers every step of...
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