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ViacomCBS-owned streaming services CBS All Access and Showtime OTT have reached a collective 10 million subscribers, said ViacomCBS chief digital officer and CBS Interactive chief exec Marc DeBevoise at the Television Critics Assn. winter press tour. That’s up from 8 million at last update.
“We’re in a great position to hit our goals of 25 million subscribers by 2022,” he said, adding that subscribers have been growing at a 60% rate, year over year.
Series - Driver - Growth - Retention - All
Original series are a key driver for subscriber growth and viewer retention at All Access, which encompasses scripted and unscripted originals, live news, sports, entertainment, and local affiliate programming. The service also recently expanded into children’s content, announcing at TCA the orders of “Mr. Magoo,” “George of the Jungle” and “Lassie” reboots.
All Access’ kids-programming worldview — to draw in the children of subscribers, who are an average of 44 years old — may evolve now that it is under the newly reunified ViacomCBS banner.
Beginning - Merger - ViacomCBS - Point - View
“This is the beginning, and now with the merger of ViacomCBS, we may have an entirely different point of view,” said DeBevoise. “These deals were processed before the merger. We’re now at the point where the merger will help us refine our thinking about the kids strategy with the Nickelodeon brand. We can see what we have there.”
Attrition is in the single digits, similar to that of other premium streaming services, said DeBevoise.
Churn - Year - Service - Trend - Line
“We’ve decreased churn each year since starting the service, so we feel really good about the trend line,” the ViacomCBS exec told the reporters and critics in the room.
Echoing many of his executive peers at other subscription video on-demand services, DeBevoise believes that the so-called streaming wars are not a zero-sum game. The launch of new...
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