LG's roll-up OLED TV comes out of hiding only when TV time rolls around

CNET | 1/10/2020 | Staff
chrismpottschrismpotts (Posted by) Level 3
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Seen here at CES 2019 a year ago, the LG rollable TV will finally ship in 2020.

This story is part of CES 2020, our complete coverage of the showroom floor and the hottest new tech gadgets around.

Sensation - TVs - Years - CES - LG

The biggest sensation in TVs for the last two years at CES was arguably LG's incredible rollable TV, a 65-inch OLED television that's flexible enough to roll up and down. The screen will roll down and disappear into its cabinet when you're done watching, completely out of sight. When TV time, er, rolls around again, a push of a button on the remote brings the OLED screen back up, emerging gloriously like an entertainment cobra from a basket.

LG originally said the TV would ship in 2019 but that date slipped, at least in the US. Now we have the full details, starting with the price: $60,000 (about £45,600 or AU$86,200). LG hasn't officially announced that figure but it was given to me during a recent visit to Korea by JS Lee, head of global marketing for LG's home entertainment business.

LG - Representatives - CES - US - Pricing

When I asked LG's representatives to confirm it at CES 2020 they told me again that US pricing isn't finalized. They did say it would ship sometime in the second or third quarter of 2020.

Guys, that's a lot of money for a 65-inch television. LG charges around two grand for a standard 65-inch OLED, by way of comparison, and its massive 88-inch 8K OLED costs $30,000. It wouldn't be the most expensive TV out there, however. Samsung and Sony each pocket $70,000 for their 98-inch 8K TVs, while Samsung's The Wall MicroLED TV starts at $400,000 for the 146-inch version, installed. In your yacht.

People - Mountain - Views - TV - LG

Discerning rich people with mountain views they don't want obscured by the TV could well prefer the LG Signature RX, as...
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