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More than 3.2 billion people worldwide are active on social media every day. It has become the way we communicate, relate and learn. As such, it is simply indispensable to the mission of the church. This means that keeping abreast of the biggest trends within social media is critical.
Here are eight trends being forecast for 2020, gathered by Deep Patel at entrepreneur.com, that are the most relevant for the church:
Video - Story - Content
1. Video story content is king.
Among all of the trends in the social media world, video dominates in terms of importance. According to Social Media Today, video will make up 82% of all internet traffic by 2022. Beyond prioritizing video content, have “an emphasis on creative, engaging storytelling that captures user attention in seconds.”
TikTok - Video
2. TikTok is disrupting social video.
“The emphasis on video means that video-driven platforms such as TikTok, Lasso and byte will continue to grow in popularity.” Of these, TikTok is the leader, particularly with Generation Z. As Patel notes, “TikTok is the antithesis of your mother’s Instagram account because it shuns the overly curated and filtered view of life Instagram has become known for.” The point is to think beyond YouTube or simply hosting videos on your website, and keep abreast of all things video.
Media - Audience - Segmentation
3. Social media audience segmentation.
The myth is that social media is a shotgun approach instead of a rifle. It is, after all, “social” and available to the masses. In truth, all social media posts should have an audience in mind. Specifically, who we want our audience to be. Get “one size fits all” out of your head. Instead, “strategically divide your audience into meaningful groups based on individual preferences.”
Demographics - Age - Sex - Income - Rapport
This is more than demographics (age, sex, income). Instead, think about how to “build rapport and a sense of community.” Patel argues, and I...
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