North ending production of current Focals smart glasses to focus on Focals 2.0

TechCrunch | 12/10/2019 | Staff
Click For Photo: https://techcrunch.com/wp-content/uploads/2019/12/Focals2.0_TeaseHero_02_RGB_3000x1543.jpg?w=764










Smart glasses maker North announced today that it will be ending production of its first-generation Focals glasses, which it brought to market for consumers last year. The company says it will instead shift its focus to Focals 2.0, a next-generation version of the product, which it says will ship starting in 2020.

Focals are North’s first product since rebranding the company from Thalmic Labs and pivoting from building smart gesture control hardware to glasses with a built-in heads-up display and smartphone connectivity. CEO and founder Stephen Lake told me in a prior interview that the company realized in developing its Myo gesture control armband that it was actually more pressing to develop the next major shift in computing platform before tackling interface devices for said platforms, hence the switch.

Focals - Level - Smart - Glasses - Lake

Focals 2.0 will be “at a completely different level” and “the most advanced smart glasses ever made,” Lake said in a press release announcing the new generation device. In terms of how exactly it’ll improve on the original, North isn’t sharing much but it has said that its made the 2.0 version both lighter and “sleeker,” and that it’ll offer a much sharper, “10x improved” built-in display.

North began selling its Focals smart glasses via physical showrooms that it opened first in Brooklyn and Toronto. These, in addition to a number of pop-up showroom locations that toured across North America, provided in-person try-ons and fittings for the smart glasses, which must be tailor-fit for individual users in order to properly display content from their supported applications. More recently, North also added a Showroom app for iOS devices, that included custom sizing powered by more recent iPhone front-facing depth sensing camera hardware.

North - First-generation - Focals - Glasses

North’s first-generation Focals smart glasses.

To date, North hasn’t revealed any sales figures for its initial Focals device, but the company did reduce the price...
(Excerpt) Read more at: TechCrunch
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