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If you wondered why studios tend to give major films from studios like Disney room to breathe at the box office, then you know now thanks to the terrible debut of “Playmobil: The Movie.” To be fair, it didn’t take a rocket scientist to realize releasing an animated children’s film right up against “Frozen II” was not a smart idea.
While even in its third weekend, “Frozen II” continued to dominate the box office, posting a $34.7 million three-day domestic total. That’s not some record-breaking amount of cash, but it was enough to send the STX film “Playmobil” straight into the dumpster, as that film debuted all the way down at the #14 spot with a domestic total of $660,000. Nope, I didn’t miss a comma. Six hundred and sixty thousand dollars over its three-day opening.
Box - Office - Mojo - Opening - Playmobil
According to Box Office Mojo, the opening of “Playmobil” is the third-worst opening ever for a film that debuted in over 2,000 theaters. The only films to do worse than this animated film are “Delgo” ($511,920) and “The Oogieloves in the Big Balloon Adventure” ($443,901). Overall, “Playmobil” had a Per-Theater-Average (PTA) of only $282. If you break that down over three days, then each theater averaged $94 per day. And based on the rough estimate that each ticket is about $10 each, that equals just under 10 tickets purchased each day. Ouch.
Back to “Frozen II,” the film now sits with a domestic total of $338 million after three weekends and a global total of $920 million, well on its way to the billion-dollar club. Disney, as a studio, also crossed the $10 billion mark, globally, for 2019, the first studio...
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