Animated videos advance adoption of agriculture techniques

phys.org | 5/15/2015 | Staff
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In remote areas with low literacy rates, showing animated videos in the local language demonstrating agricultural techniques results in high retention and adoption rates of those techniques, found researchers from Michigan State University.

The study, published in the journal Information Technology for Development, demonstrated that two years after being shown an educational animated video on a postharvest bean storage method, farmers in Mozambique had a 97% retention rate and 89% adoption of the storage solution.

Julia - Bello-Bravo - Study - Author - Results

According to Julia Bello-Bravo, the study's lead author, these results are crucial since developing and deploying scalable educational solutions for farmers in developing countries remains an elusive goal.

"These animated intervention strategies are viable for scaling since they can be produced in the local languages of the farmers and distributed through readily available resources such as smartphones," said Bello-Bravo, assistant professor in the Department of Food Science and Human Nutrition. "It's a cost-effective approach to reach isolated communities that might not otherwise have access to these important agricultural solutions."

Countries - Agriculture - Industry - Mozambique - %

In most African countries, agriculture is a major economic industry; in Mozambique, 90% of rural households farm. However, poverty, low literacy rates, lingering effects of war and environmental threats keep farmers from receiving the proper education to improve their crop yield and means of support.

"We are dealing with the Last Mile Problem—how to get information to people in hard-to-reach places so they are aware of the techniques that can improve their own lives," said Barry Pittendrigh, an MSU Foundation professor in the Department of Entomology, who co-founded of Scientific Animations Without Borders with Bello-Bravo.

SAWBO - Program - Extension - Information - Agriculture

SAWBO is a university-based program that transforms extension information on agriculture, health and women's empowerment into animated videos, which are translated into many languages.

Bello-Bravo said two major barriers to education are language and gender, especially in countries where women may do much of the farming but aren't...
(Excerpt) Read more at: phys.org
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