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A new player has joined the streaming fray in the U.K., with Video Solutions launching new ad-supported service W4Free and Comcast-owned Sky on board to handle its advertising sales. W4Free’s British rollout follows that of a sister service, Watch4, in German-speaking markets, and comes as the likes of Pluto and Tubi have been in the headlines of late with their own AVOD launches.
W4Free and Watch4 are operated by Video Solutions, the content and tech business run by Chris Sharp, a seasoned international channels executive. He was a co-founder of Zone Media, which was sold to Liberty Global, and then chief programming officer in London for Chello Zone and AMC Networks U.K.
UK - Service - Mix - Short-form - Series
“The U.K. service has a mix of short-form and series content, and we’ll be adding movies soon,” Sharp told Variety. “There has never been so much great content in the market. We are offering a free TV service, but across...
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