South Dakota is on meth, and it's not afraid to say so

CNET | 11/19/2019 | Staff
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South Dakota's new anti-meth campaign definitely got people to notice. On Monday, Gov. Kristi Noem launched a program to bring attention to the problem of methamphetamine abuse in the Mount Rushmore State, and the slogan couldn't help but draw comments. The campaign is using the motto, "Meth. We're on it," and featuring various images of South Dakotans or an image of the state itself.

"There is a meth problem in South Dakota, and we need everyone on it," reads a press release about the new campaign.

Readers - Take - Meaning - State - Citizens

Readers might do a double take over the double meaning. The state (apparently) doesn't mean "on it" as in encouraging its citizens to become hooked on the drug, but "on it" as in attuned to the crisis and trying to help fix it.

Laurie Gill, South Dakota secretary of the Department of Social Services, says in the statement that about 83% of the state's 2019 court admissions for controlled substances were related to meth. The state has a website,, offering details about the program and how to get treatment or volunteer to help others.

Twitter - Users - Thoughts - Argus - Leader

Naturally, Twitter users had thoughts, especially after the Argus Leader newspaper reported the state has paid nearly $449,000 to a Minneapolis ad agency for the campaign in 2019.

Tweeted New York Times opinion columnist Jamelle Bouie, "For half the cost of this campaign I will develop an even better slogan: 'Drugs. **** yeah.'"

Great - South - Dakota - Mt - Rushmore

Great, now South Dakota's only going to be recognized by Mt. Rushmore and a meth campaign.

This is the exact reason why we don't need two Dakotas...

Cost - Campaign

For half the cost of this campaign I will develop an even better slogan:

I fairness, SD is typically about 35 years behind the times. I don't think "On it" means what they think it did in 1985.

(Excerpt) Read more at: CNET
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