South Dakota is on meth, and it's not afraid to say so

Firefang

Click For Photo: https://cnet4.cbsistatic.com/img/JJp2pHBi9gyJfdUKDpa0ODfso5g=/2019/11/19/dc00ed94-1bea-4df0-9f87-af28c9d7fa39/meth-ad.jpg

I mean...did the state of South Dakota need to trademark "Meth. We're on it." Like, they thought someone was going to try and steal it? Also, the official hashtags are cumbersome. #MethWeAreOnIt #ButNotLikeOnItOnIt #MoreLikeGonnaDoSomethingAboutItOnIt #GetIt #HiFromSD pic.twitter.com/1cmWmIH6jG

— Dominick Washington (@dawashington) November 18, 2019

Great, now South Dakota's only going to be recognized by Mt. Rushmore and a meth campaign.

— Ryan Mahoney (@bigbonemahone) November 18, 2019

This is the exact reason why we don't need two Dakotas...

— John Tehan (@johntehan) November 18, 2019

https://twitter.com/jbouie/status/1196533668589842440

I personally think South Dakota is on to something with their anti-meth campaign. pic.twitter.com/86XbL8qIgm

— Roy Wood Jr- Ex Jedi (@roywoodjr) November 18, 2019

I fairness, SD is typically about 35 years behind the times. I don't think "On it" means what they think it did in 1985.
Or something.
Fracking?
We're.
On it!

— Robot Donkey (@MindControlCtrl) November 18, 2019

A million dollars isn't cool. You know what's cool? METH.https://t.co/1FtqrFn6LN

— Drew Magary (@drewmagary) November 18, 2019

South Dakota: "Meth. We're on it."

The rest of the country: "Hey, um, are you guys OK over there?" https://t.co/wX5aNWYoX3

— ArgusLeader911 (@Argus911) November 18, 2019

https://twitter.com/cooperlund/status/1196532175547572224

whoevers in charge of naming south dakota's ad campaigns is doing a hilarious job

— chef boyardyke 🍝 (@MalloryKLucas) November 18, 2019

If you liked "Meth. I'm On It", you'll love South Dakota's 2015 ad campaign: "Why die on Mars, when you can live in South Dakota?" (Yes, I'm serious.) More on that gem here: https://t.co/GtrgHyBU7L

— Matt Shipman (@ShipLives) November 18, 2019

South Dakota ad campaigns remain untouchable pic.twitter.com/KJnecqGOKP

— Tom Kludt (@TomKludt) November 18, 2019

I think we can piggyback on this moment. pic.twitter.com/WTNN373pHb

— Jennifer Brooks (@stribrooks) November 18, 2019

"This works equally well for Missouri."
-Kansas

— Hound Around Town (@HoundLizzy) November 18, 2019

https://twitter.com/KevinNay/status/1196542834213609473

Considering this is the only anti-meth campaign I've ever heard of, it's pretty genius 👍

— Katie Massa Kennedy 🇺🇸 (@katiemassa) November 18, 2019

I'm in the (very small) camp that likes it.

Which is more likely:

(1) They really didn't know.

(2) They wanted to get attention.

The first thing they say on their website is that meth is all over the state and it's everyone's problem. I like it.

— Tom Madigan (@whichthat) November 18, 2019

https://twitter.com/stillngam/status/1196541587347640320


https://twitter.com/govkristinoem/status/1196553520201248768

South Dakota's new anti-meth campaign definitely got people to notice. On Monday, Gov. Kristi Noem launched a program to bring attention to the problem of methamphetamine abuse in the Mount Rushmore State, and the slogan couldn't help but draw comments. The campaign is using the motto, "Meth. We're on it," and featuring various images of South Dakotans or an image of the state itself.

"There is a meth problem in South Dakota, and we need everyone on it," reads a press release about the new campaign.

Readers - Take - Meaning - State - Citizens

Readers might do a double take over the double meaning. The state (apparently) doesn't mean "on it" as in encouraging its citizens to become hooked on the drug, but "on it" as in attuned to the crisis and trying to help fix it.

Laurie Gill, South Dakota secretary of the Department of Social Services, says in the statement that about 83% of the state's 2019 court admissions for controlled substances were related to meth. The state has a website, OnMeth.com, offering details about the program and how to get treatment or volunteer to help others.

Twitter - Users - Thoughts - Argus - Leader

Naturally, Twitter users had thoughts, especially after the Argus Leader newspaper reported the state has paid nearly $449,000 to a Minneapolis ad agency for the campaign in 2019.

Tweeted New York Times opinion columnist Jamelle Bouie, "For half the cost of this campaign I will develop an even better slogan: 'Drugs. **** yeah.'"

Great - South - Dakota - Mt - Rushmore

Great, now South Dakota's only going to be recognized by Mt. Rushmore and a meth campaign.

This is the exact reason why we don't need two Dakotas...

Cost - Campaign

For half the cost of this campaign I will develop an even better slogan:

I fairness, SD is typically about 35 years behind the times. I don't think "On it" means what they think it did in 1985.

Or...

(Excerpt) Read more at: CNET

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