I mean...did the state of South Dakota need to trademark "Meth. We're on it." Like, they thought someone was going to try and steal it? Also, the official hashtags are cumbersome. #MethWeAreOnIt #ButNotLikeOnItOnIt #MoreLikeGonnaDoSomethingAboutItOnIt #GetIt #HiFromSD pic.twitter.com/1cmWmIH6jG— Dominick Washington (@dawashington) November 18, 2019
Great, now South Dakota's only going to be recognized by Mt. Rushmore and a meth campaign.— Ryan Mahoney (@bigbonemahone) November 18, 2019
This is the exact reason why we don't need two Dakotas...— John Tehan (@johntehan) November 18, 2019
I personally think South Dakota is on to something with their anti-meth campaign. pic.twitter.com/86XbL8qIgm— Roy Wood Jr- Ex Jedi (@roywoodjr) November 18, 2019
I fairness, SD is typically about 35 years behind the times. I don't think "On it" means what they think it did in 1985.— Robot Donkey (@MindControlCtrl) November 18, 2019
A million dollars isn't cool. You know what's cool? METH.https://t.co/1FtqrFn6LN— Drew Magary (@drewmagary) November 18, 2019
South Dakota: "Meth. We're on it."— ArgusLeader911 (@Argus911) November 18, 2019
The rest of the country: "Hey, um, are you guys OK over there?" https://t.co/wX5aNWYoX3
whoevers in charge of naming south dakota's ad campaigns is doing a hilarious job— chef boyardyke 🍝 (@MalloryKLucas) November 18, 2019
If you liked "Meth. I'm On It", you'll love South Dakota's 2015 ad campaign: "Why die on Mars, when you can live in South Dakota?" (Yes, I'm serious.) More on that gem here: https://t.co/GtrgHyBU7L— Matt Shipman (@ShipLives) November 18, 2019
South Dakota ad campaigns remain untouchable pic.twitter.com/KJnecqGOKP— Tom Kludt (@TomKludt) November 18, 2019
I think we can piggyback on this moment. pic.twitter.com/WTNN373pHb— Jennifer Brooks (@stribrooks) November 18, 2019
"This works equally well for Missouri."— Hound Around Town (@HoundLizzy) November 18, 2019
Considering this is the only anti-meth campaign I've ever heard of, it's pretty genius 👍— Katie Massa Kennedy 🇺🇸 (@katiemassa) November 18, 2019
I'm in the (very small) camp that likes it.— Tom Madigan (@whichthat) November 18, 2019
Which is more likely:
(1) They really didn't know.
(2) They wanted to get attention.
The first thing they say on their website is that meth is all over the state and it's everyone's problem. I like it.