Mercedes-Benz and Mattel have joined forces to combat gender stereotypes — and to give away 50,000 classic Matchbox cars

Business Insider | 11/8/2019 | Matthew DeBord
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Mercedes-Benz USA and Mattel have partnered to enhance STEM instruction and support it for young women.

The companies, in collaboration with several other partners, have commenced a "No Limits" program, which began on Friday.

Mattel - MBUSA - Matchbox - Mercedes - Racer

Mattel and MBUSA are giving away 50,000 special Matchbox Mercedes 220SEs, celebrating racer Ewy Rosqvist's 1962 win at the 1962 Argentinian Grand Prix, a gender-redefining performance.

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Boys - Cars - Girls

Boys are into cars and girls ... aren't.

This unfortunate stereotype disadvantages women early on, steering them away from technical professions that they might otherwise be well-qualified for, based on their own interests and on academic performance.The National Science Board has reported that women make up less than 30% of people working in science and engineering.

Mercedes-Benz - USA - Carmaker - Forces - Toymaker

Mercedes-Benz USA wants to change that, and the carmaker has joined forces with toymaker Mattel to accelerate the process.

The program is called "No Limits," and it commenced on Friday to tie-in with national STEM/STEAM day in the US.

Beyond - Mercedes - Mattel - Program - National

Beyond Mercedes and Mattel, the program also involves the "National Girls Collaborative Project (NGCP), a network of organizations that encourages girls to pursue science, technology, engineering and math (STEM) careers," Mercedes said in a statement.

Mercedes and Mattel are...
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