Juul halts US sales of its fruity-flavored vaping pods as regulators investigate it for marketing to minors — just hours after Philip Morris said its rival product targets adults

markets.businessinsider.com | 10/17/2019 | Staff
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Juul Labs halted all US sales of its fruity-flavored e-cigarette pods on Thursday under mounting regulatory pressure to stop marketing them towards minors.

Hours earlier, rival Philip Morris took pains to distinguish IQOS — its alternative to conventional cigarettes — from Juul, and emphasize it's targeted at adult smokers.

Youth - Access - Issue - Conversion - Practices

"When it comes to the youth access issue, this is where we focus on good conversion practices and a very stringent focus on adult smokers," CEO Martin King said on the group's earnings call.

Watch Philip Morris trade live on Markets Insider.

Juul - Labs - US - Sales - Fruity

Juul Labs halted all US sales of its fruity e-cigarette flavors on Thursday under mounting regulatory pressure to stop marketing them towards minors. Hours earlier, rival Philip Morris took pains to say IQOS — its alternative to conventional cigarettes — is targeted at adult smokers.

Juul pulled its mango, creme, fruit, and cucumber refill pods from its online store, after suspending physical sales last year. It won't resume selling them until the Food and Drug Administration completes a vaping review, the company said.

Vapor - Category - Trust - Society - Regulators

"We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers," CEO K.C. Crosthwaite said in a statement.

Philip Morris CEO Martin King was eager to draw a distinction between Juul and the cigarette titan's IQOS offering, which it launched in...
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