CNN Plots Expansion of ‘Citizen’ Conference (EXCLUSIVE)

Variety | 10/16/2019 | Brian Steinberg
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CNN interacts with most of its viewers via TV screen or mobile device. In weeks to come, however, the news outlet hopes to start engaging its audience at state fairs and local festivals.

The AT&T-owned news network plans new extensions for the “Citizen by CNN” forum it launched last year that aims to spur viewers to develop a more active relationship with politics. In October of 2018, CNN debuted an invite-only “Citizen” conference in New York that included interviews with White House adviser Jared Kusher, Speaker of the House Nancy Pelosi along with remarks from former New York Mayor Michael Bloomberg. That event will take place once again on October 24, but it won’t take another year to lapse before it returns.

CNN - Series - Experiences - Parts - Nation

CNN is planning to bring a series of “experiences” to various parts of the nation throughout the 2020 campaign. “We see an opportunity to harness the energy around the participation and broaden out the brand, connect with audiences in a more personal way,” says Allie Kleva, CNN’s vice president of strategic partnerships and marketing, in an interview. CNN is in talks with potential sponsors for various elements of its plans, she added.

In an era when fans of content like to talk about them on Twitter, Instagram and other social-media outlets, a number of prominent media companies have realized they can no longer only interact with audiences via a screen. They need to meet viewers in more personal fashion. Little wonder, then, that Viacom has launched live events and concerts based on content from its Comedy Central and Nickelodeon cable networks, as has AT&T’s Adult Swim. Digital-media outlets like BuzzFeed and Refinery29 have also experimented with concepts that bring people together. The media outlets ohope the consumers they gather will pass along news and video of the events via social media,...
(Excerpt) Read more at: Variety
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