Cooperative creativity experiment reveals most efficient team structures | 7/8/2019 | Staff
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A trio of researchers affiliated with several institutions in France has carried out cooperative creativity experiments that revealed some of the most efficient team structures that groups can use to accomplish a creative task. In their paper published in Proceedings of the National Academy of Sciences, Bernardo Monechi, Giulia Pullano and Vittorio Loreto describe their experiments and what they learned from them.

In some business ventures, groups of people must work together to achieve certain creative tasks—coming up with an ad campaign, for example, or developing an image for a new brand. Monechi, Giulia and Loreto noted that very little research has been done to determine the most efficient ways to carry out such ventures. To remedy that situation, they ran an experiment that involved studying 600 volunteers working together on three LEGO construction projects—a creative venture, to be sure.

Interactions - Volunteers - Projects - Researchers - RFID

To more accurately record interactions between the volunteers as they worked together on their projects, the researchers pinned RFID chips to their clothes. They also recorded the volunteers in action, which allowed them to study the interactions between...
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