AMC Theaters Now Offers VOD Rentals Once Movies Leave Its Screens, Plus Free Popcorn

IndieWire | 10/15/2019 | Staff
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AMC Theaters announced Tuesday that it’s entering the very crowded digital movie rental market. The chain hopes by bundling the service with its existing Stubs loyalty program that offers perks like free popcorn refills, the nation’s largest exhibitor can take a piece of at-home viewing pie and establish itself as a go-to destination for all things cinematic.

The new service, AMC Theatres On Demand, offers 2,000 new releases and library selections on the company’s website, its app, Roku devices, and smart TVs for rent or purchase. More devices will be added soon, according to the company.

VOD - Service - Viewers - Tier - AMC

By registering to use the VOD service, viewers also sign up for the free tier of the AMC Stubs customer loyalty program, which allows users to collect a $5 reward for every $250 spent for buying tickets — and now, with On Demand purchases. Other perks include free refills on large popcorn and discounted tickets on Tuesdays.

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Members who opt for the paid tiers, including the Stubs A-list movie-ticket subscription service, earn $5 vouchers for every $50 spent and get additional discounts on concessions.

Move - Streaming - Audiences - Theaters - Consumers

The move comes as at-home streaming continues to lure audiences away from theaters. Consumers in 2018 spent $12.91 billion on streaming services like Netflix, $11.99 billion at the box office, and $4.55 billion on digital rentals and purchases, according to the Digital Entertainment Group.

Subscription-based services like Netflix and soon Disney+, Apple TV+, and HBO Max, which offers high-end TV and movies plus hot library titles like “Friends” — content that above all else...
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