Pierluigi Gazzolo on Viacom International Studios, the Spanish-language Market

Variety | 10/15/2019 | John Hopewell
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CANNES — The L.A. Screenings represented the coming out of Viacom International Studios, which hit the market, then Conecta Fiction in Spain, with a powerful presentation of trailers.

The Conecta Fiction lineup signaled that VIS is also open to co-production and collaboration with creators in not only Latin America but far beyond; “To Catch a Thief” is written by one of Spain’s foremost TV creators, Javier Olivares;“Victoria Small,” Daniel Burman’s daily scripted comedy drama hit is produced with The Mediapro Studio; “Bad People” with “La Casa de Papel” original producers Atresmedia.

Conecta - Fiction - Presentation - Red - Dot

Also on the Conecta Fiction presentation was the “Red Dot,” a fantasy romantic thriller produced in Spain; “Spirit House,” originated by “Final Destination” creator Jeffrey Reddick, and produced with Convergence Entertainment; “Before I Forget,” a reversion from Turkey’s Ay Yapim.

In the run-up to Mipcom, it didn’t seem that a day went by without an announcement from VIS or Viacom Intl. Media Networks – Americas. During that period, Pierluigi Gazzolo, president of Viacom Intl. Media Networks – Americas, updated Variety on the dramatic build of VIS, and trends sweeping Latin America, and that the boom in its programming is not just a question of language.

Trends - Production - Drama - Series

Could you talk about what you think are the main trends of production in drama series?

Viacom has always been an IP-driven company. We’ve always been about content, and in the ’90s, in LATAM, our focus was primarily on the network business. The reality is that in addition to the networks, we own 95% of our content. We have always said we must continue expanding. The media world is changing, and owning IP is key. In Latin America specifically, we’ve long had the U.S. properties, but we also created content for our Latin American networks: Nickelodeon, MTV, and Comedy Central. We then added Telefe, which as you know is...
(Excerpt) Read more at: Variety
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