GoFundMe launches free platform for nonprofits and charities, rolls out button to donate anywhere

TechCrunch | 10/14/2019 | Staff
morica (Posted by) Level 3
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GoFundMe has made its name primarily as a platform for individuals to create fundraisers for personal causes — a service that has seen hundreds of campaigns go viral through social media to raise collectively well over $5 billion in funding to date. Now, the startup is taking the next step in its ambition to build what CEO Rob Solomon calls the “giving layer of the internet”.

GoFundMe is launching a new free-to-use fundraising platform for nonprofits of all sizes called GoFundMe Charity; and for the first time, it has created a button that can be integrated into any site or app to donate money wherever people want to do so. Both will roll out in November, but the charity platform already counts nonprofits like the American Cancer Society and the Boston Marathon among its customers.

Services - Non-profits - Territory - GoFundMe - Company

To be clear, providing services to non-profits is not totally new territory for GoFundMe. The company acquired CrowdRise, which focused specifically on non-profits, in 2017 and gradually started to integrate some of the functionality and branding into the bigger platform a year later. And since last year it has offered a service for teams and groups (including nonprofit groups) to come together to raise for the same cause.

With this latest launch, teams fundraising remains, but GoFundMe will be sunsetting CrowdRise the brand and transitioning the platform’s nonprofit customers (which include high profile events like the Boston Marathon) to GoFundMe Charity.

Change - Business - Model - Wider - Range

With that change comes a new business model and a wider range of services for non-profits aimed at making GoFundMe a more useful and flexible platform.

On the business model, charity groups will now have the option either to pay fees to use the service (donor-covered fees), or use it for free by offering the tipping feature that GoFundMe uses on its consumer-focused site. This is a departure compared...
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