Rethink Communication Stories: Pete Carlson

Church Marketing Sucks | 10/12/2019 | Kevin D. Hendricks
botiboti (Posted by) Level 3
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Pete Carlson is the creative communications pastor at Hopevale Church in Saginaw and Bay City, Mich. He’s coming at the communications process from a pastoral perspective, and Rethink Communication by Phil Bowdle has proven to be an invaluable resource.

How has the book impacted your team?

Church - Beginning - Stages - Communications - Ministry

Our church is in the beginning stages of developing a creative communications ministry team and Rethink Communication has helped us to navigate the unknown as well as address the concerns of being a central services ministry to multiple ministry areas. While this is an exciting opportunity, it is not without its pressure points, and we have learned how to build an effective ministry philosophy that will keep us from burning out this valuable resource.

What insights have made a difference?

Approach - Ideas - Ministry - Objectives - Meetings

Often times we are reactive in our approach to creative ideas and ministry objectives that come out of countless meetings and are often last minute. We have started to implement a proactive approach to creative initiatives as well as communicating with our church. We now have rules and guidelines to protect our audience from an overload of information and to protect our staff from burn out with all the requests coming in.

We have also begun the process of measuring our results to see what is working and what is not. In the past we would throw a bunch of things at the wall and hope that some would stick and then move on to the next thing on our agenda. We had not created time, space, and therefore value in learning what was working and what was not because we had nothing in place to measure our successes and...
(Excerpt) Read more at: Church Marketing Sucks
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