California news station apologizes for 'Braves scalped' headline after team's loss to Cardinals

Mail Online | 10/10/2019 | Chauncey Alcorn For Dailymail.com
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A local news outlet in the San Francisco Bay Area apologized Thursday morning for running a racially-insensitive graphic on a story about the Atlanta Braves humiliating Wednesday night playoff loss to the St. Louis Cardinals.

Fox affiliate KTVU-TV in Oakland, California included a chyron that said 'BRAVES SCALPED' on a lead-in outro about the team's 13-1 defeat Wednesday night.

Cringey - Text - Attention - Athletic - Sports

The cringey text caught the attention of The Athletic sports writer Marc Carig who took a picture of it on a TV screen before tweeting it out to his 54.8 thousand Twitter followers.

'Man, I can't believe the kind of stuff they put on TV back in the... OMG THAT'S FROM TONIGHT SERIOUSLY SO BAD,' Carig wrote.

KTVU - Anchor - Pam - Cook - Mistake

KTVU anchor Pam Cook probably didn't make the mistake, but she was forced to address it during her station's morning broadcast after the image went viral the night before.

'We had a story about the Atlanta Braves that included a phrase that was racially insensitive towards Native Americans,' Cook said. 'It was not our intention to offend anyone and we want to express our deepest apologies for the use of that phrase.'

Outlet - Gaff - Night - Braves - Organization

The outlet's gaff occurred on a night when the Braves organization was already taking heat from both sides of the political spectrum for its famous tomahawk chop chant.

Atlanta fans ignored the wishes of their team and their opponent's Native-American pitcher Wednesday night by continuing to perform...
(Excerpt) Read more at: Mail Online
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