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Tend is among a growing number of new dental brands that are attracting money from venture investors who are still kicking themselves for missing runaway stories. Most notable among these is newly public SmileDirectClub, which sells teeth-straightening products directly to consumers and is beloved by analysts even though its shares have slipped since its September IPO.
Other startups to more recently attract private funding include Swift Health Systems, a five-year-old company that makes invisible braces under the brand INBRACE and just raised $45 million from VCs; Henry the Dentist, a two-year-old, mobile dental clinic that raised $10 million earlier this year; and Quip, the five-year-old maker of electric toothbrushes and oral care products that has garnered roughly $62 million from investors.
Tend - Seed - Series - A - Funding
Still, Tend is especially notable, and not because it just raised $36 million in seed and Series A funding — which it did, led by Redpoint Ventures. First and foremost, Tend sees an opportunity to reinvent the dentist’s office, through “tech and training” that “prioritizes” your comfort, a sleek waiting area that it promises you’ll almost never need to use, and “Netflix in your chair” that you will enjoy while wearing the latest and greatest Bose headphones.
Tend says it will also get your favorite show queued up before you arrive for your appointment, which you will breezily book online, and whose prices you can learn in advance, so you don’t suffer sticker shock later. A Fast Company reporter who visited the startup’s newly opened flagship store in Manhattan’s Flatiron neighborhood was even offered a selection of only the finest toothpastes, including that of Marvis, an Italian brand that comes in such distinct flavors as Amarelli licorice, cinnamon, ginger and jasmine — not to mention “classic strong,” “whitening,”...
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