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An underwear ad that depicts a world where men and boys menstruate is getting either banned or censored by several TV networks.
Thinx, a New York-based maker of feminine hygiene products, said the campaign slated to launch Wednesday on national TV is meant to take the taboo factor out of menstruation.
Spot - Teenage - Boy - Dad - Period
The 30-second spot opens with a tortured-looking teenage boy telling his dad that he got his first period. It then cuts to a man rolling over in bed to reveal a blood stain on his sheets. Moments later, another man walks through a locker room with a tampon string dangling out from his underwear.
Thinx was forced to cut the blood-stain scene outright so the ad could run on national TV, according to a source. But CBS and BBC America still rejected the spot because of its depiction of the tampon string, the source said, noting that squeamish executives found it too “graphic.”
Post - Story - Rep - CBS - Media
After The Post’s story ran, a rep for CBS said the media giant is “reviewing the ad,” and later said the company would be “accepting an ad from the organization.”
Reps for Thinx and BBC America declined to comment.
Ad - String
The ad is slated to run, tampon string and...
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