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UK distribution and exhibition company Curzon is planning to give Bong Joon Ho’s South Korean Palme d’Or winner Parasite a 16-week theatrical window in the UK, in what will be a break from its usual model of day-and-date releasing via Curzon Home Cinema.
The release will also see Curzon team up with an undisclosed streaming company which will take SVoD rights to the film, meaning it will not play on Curzon’s own platform.
While - Film - Demand - Cinemas - Window
“It’s been a while since we have had a film where we could command enough demand from the bigger multiplex cinemas to warrant going through a theatrical window but we are going to do that on Parasite which will be a big change for us,” said Curzon CEO Philip Knatchbull, who revealed the news during a keynote speech at Flanders Images’ CONNeXT event in Ghent on Monday (October 7).
“It will be much wider and bigger than our usual releases with a much higher P&A spend. We think it has the potential to cross over to a much bigger audience even though it’s a foreign-language film.”
Deal - Company - Box - Office - Knatchbull
“We will have a deal with a streaming company that will pay us according to how much box office we make,” Knatchbull continued. “If we were going day and date that box office would obviously be less than if it was a full release.”
Curzon is working closely with Neon, the film’s North American distributor. “They think they can get some major awards attention for it,” said Knatchbull. “Not just best-foreign-language film, but best director, best writer etc. So we are going to have a much bigger P&A spend on it because of their confidence and if we can get some Bafta nominations and some Oscar nominations then it will create its own energy.”
Curzon - Parasite - February - Days
Curzon plans to release Parasite on February 5, 2020, two days after...
(Excerpt) Read more at: Screen
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