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This is a preview of The Rise of Cloud Gaming research report from Business Insider Intelligence.
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A disruptive competitive dynamic is poised to shake up the gaming industry, and it's centered on the cloud. Cloud-based streaming has generated significant buzz in the entertainment business throughout the last decade, rocking the media and music industries with the likes of Netflix and Spotify.
Turn - Spotlight - Number - Service - Providers
Now it's gaming's turn in the spotlight, with a number of cloud service providers and telecommunications companies revealing plans to enter the cloud gaming fray by launching their own services. These companies, each with unique advantages to disrupt the video gaming space, are largely driving the hype in the cloud gaming market.
Cloud gaming, by nature, is also enough to turn heads: It expands the audience for premium games beyond the current console and PC audience by making them accessible anywhere, at any time, and on any device. That huge addressable market is creating a lucrative and growing opportunity for companies gearing up to enter the space, providing a long runway for growth.
Convergence - Consumer - Forces - Gaming - Needle
A convergence of technological and consumer behavioral forces is pushing cloud gaming to move the needle in the gaming industry, something it's failed to do in the past decade. Cloud gaming depends heavily on the cloud and connectivity — areas of strength for cloud service providers and telecoms that are launching their own services.
And advancements in connectivity standards and hardware functionality, new benefits to the end user over traditional gaming experiences, and the ability to meet gamers' evolving tastes are playing — and will continue to play —...
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