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The BBC is poised to set out plans for a massive reinvention of iPlayer, the pioneering streaming service it launched in the same year as Netflix went live, and punch back in the fight for British talent.
At an event in London on Monday evening, director general Tony Hall and content chief Charlotte Moore will set out the BBC’s vision to turn iPlayer into a “total TV” service, serving personalized content to audiences, including live events, box-sets, and all of the broadcaster’s television stations.
BBC - Burdens - Regulation - Greenlight - IPlayer
They will say that the BBC is now removing the burdens of regulation after it got the greenlight to extend iPlayer’s catch-up window for new shows from 30 days to 12 months. This longer viewing window will be at the heart of the revamp, which the BBC says will be the biggest since iPlayer launched in 2007.
The BBC is pitching the new look as a direct response to the invasion of Netflix, Amazon, Apple and other U.S. media giants, which Hall referred to as a “second wave of disruption” during a speech last month. It will play up iPlayer as a human-curated platform, rather than being moderated by machines.
Event - Monday - BBC - Trend - US
During the event on Monday, the BBC will also tackle, head-on, the trend for U.S. streamers scooping up British talent on huge overall deals, like Peter Morgan signing up with Netflix last week. Hall and Moore will say that the broadcaster can’t compete with the tens of...
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