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After creating a stir by skipping MipTV earlier this year, BBC Studios has doubled down on sister event Mipcom instead with a huge new stand designed for the international confab, which kicks off in two weeks.
BBC Studios is the production and commercial arm of U.K. pubcaster the BBC and the largest distributor of British-originated programming in the world. At Mipcom, it was previously ensconced inside the Palais des Festivals in a spot it had occupied for two decades but will now set up shop outside in a bespoke stand.
BBC - Studios - Variety - Aluminium - Unit
BBC Studios told Variety that the British-designed aluminium unit will cover two floors and be situated close to Cannes’ iconic Croisette. There will be work and hospitality space. The new stand is also designed to have a life beyond the Cannes market at other international events.
The designers, Cheerful Twentyfirst, have previously worked with...
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