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Lime is pulling the plug on its electric car-sharing service.
The transportation startup has announced it will discontinue LimePod, which allowed users to rent cars at a per-minute rate, on December 31 and will not take new users pass October 14.
Service - Users - Vehicle - Minute - Use
The service charges users $1 to unlock the vehicle and then $0.40 a minute of use --gas and insurance is included making it competitive with other ride-sharing companies like Uber and Lyft.
The pilot program was set to transform into a complete rollout at the end of the year but Lime could not find the right business partner to deploy a fleet of cars.
Lime - Spokesperson - GeekWire - Pilot - Firm
A Lime spokesperson told GeekWire that the pilot was meant to test how profitable the firm could be in car-sharing.
'The experience is a testament to the city's forward-looking position on the future of transportation and the necessity of sustainable options for citizens,' a Lime spokesperson said in a statement.
'We - Goal - Information - Pilot - Work
'We are similarly committed to that goal and the information gained during our pilot will support the work necessary should we decide to expand and improve this service with an all-electric fleet in the future.'
Lime has not mentioned whether or not the program was profitable.
Program - Experience - Core
'While the program was a great learning experience, at our core, we...
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