WHY RECURRING GIVING IS A GAME-CHANGER FOR CHURCHES

ChurchTechToday | 9/20/2019 | Valerie Russell
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It’s no surprise that churches are affected by lulls in generosity, spurring a need for them to find ways to encourage recurring giving. Roughly 86% don’t meet their annual budget goals. When you boil it down, that means 43 out of 50 churches aren’t raising enough funds during the year to support their ministries.

So, what are the other 14% doing differently to meet their goals? It’s easy—they’re offering a recurring giving option through their online giving platform.

Someone - Gift - Credit - Card - Bank

Recurring giving is when someone schedules an online gift that’s automatically deducted from their credit card or bank account on a repeated basis. Givers complete a one-time set up to choose the frequency of the gift (such as weekly, monthly, or quarterly), a dollar amount, and payment method. Switching to an online giving platform can make all the difference for your ministry.

Sounds simple enough, right? But you may still wonder how this could spark and kindle the giving spirit at your church. Let’s explore the top ways recurring gifts transform generosity and engage your congregation.

People - Church - Challenges - Option - People

People want to support your church and watch it grow. But, we’re naturally wired to meet the specific challenges presented to us, and we don’t explore much beyond that. If your only option is for people to give once, many will rise to the occasion without realizing the church’s needs exist far beyond the value of that one gift.

By providing your church with information and digital tools to set up recurring gifts, they give more faithfully. People who set up recurring donations give 42% more annually AND make additional one-time gifts 75% more often than one-time givers. Plus, many recurring givers increase the gift amount over time as they spiritually mature.

Churches - Increase - Year-end - Things - Bit

All-sized churches generally experience an increase in giving during year-end. Then, things start to slow a bit. Come...
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