Click For Photo: https://pmcvariety.files.wordpress.com/2019/09/delcastillo-e1568682707821.jpg?w=700&h=393&crop=1
Endemol Shine Boomdog, the Mexico City-based division of Endemol Shine North America, has signed a development pact with actress Kate del Castillo and her fledgling Cholawood Productions company.
Founded by Del Castillo and her partners, entertainment industry exec Carmen Cervantes and journalist Jessica Maldonado, Cholawood will be based out of Endemol Shine’s Los Angeles headquarters.
Del - Castillo - Shows - Cholawood - Endemol
Del Castillo will both produce and star in shows that will be jointly developed between Cholawood and Endemol. Flavio Morales, Endemol Shine Latino’s Los Angeles-based executive VP of U.S. Initiatives, will oversee the projects with Del Castillo and her Cholawood team.
“It’s an ideal time for Latina-led content; we need more projects told from a woman’s point of view,” said Del Castillo of her company’s mandate to produce more premium content with strong female and Latino characters. The first-look deal could encompass scripted and unscripted television, feature films and documentaries.
Sides - Development - Opportunities - English - Spanish
Both sides are currently exploring scripted and unscripted development opportunities in both English and Spanish.
While unclear on which projects in the pipeline will first go into production, Endemol Shine Boomdog CEO Alejandro Rincon cited the company’s push to grow its scripted programming content.
Talent - Producers - Development - Deals
“We’re hoping to enlist other big talent and producers to similar development deals,” he said.
Del Castillo said she feels the time is ripe for pitching Latino-focused...
Wake Up To Breaking News!