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Instagram and Facebook will begin censoring posts glorifying cosmetic surgery and promoting 'miraculous' fat-burning products as part of a major clampdown on the causes fueling body image worries among youngsters.
From today, both Silicon Valley-based platforms will enforce age restrictions on such content - while some extreme posts will be expunged from the site entirely.
Concerns - Impact - Streams - Content - People
Concerns have been raised about the impact that streams of diet and detox content can have on young people's mental health.
Under Instagram's new rules, posts which advertise the sale of weight-loss products or cosmetic procedures will be hidden from users under 18.
Platform - Content - Claim - Product - Offer
The platform also said any content which makes a 'miraculous' claim about a diet product, and is linked to a commercial offer such as a discount code, will now be removed from Instagram.
The policy was welcomed by the NHS chief executive, who called on all social media companies to follow Instagram and Facebook's example.
Pledge - Simon - Stevens - 'Every - Business
Following the pledge, Simon Stevens said: 'Every business should put a premium on its customers' well-being and it's welcome that social media giants are beginning to listen to NHS calls to rein in harmful or misleading content that could harm users' health.'
Emma Collins, Instagram's public policy manager said: 'We want Instagram to be a positive place for everyone that uses it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media.
Guidance - Experts - Dr - Ysabel - Gerrard
'We've sought guidance from external experts, including Dr Ysabel Gerrard in the UK, to make sure any steps to restrict and remove this content will have a positive impact on our community of over one billion people around the world – whilst ensuring Instagram remains a platform for expression...
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