Salesforce brings AI power to its search tool

TechCrunch | 9/18/2019 | Staff
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Enterprise search tools have always suffered from the success of Google. Users wanted to find the content they needed internally in the same way they found it on the web. Enterprise search has never been able to meet those lofty expectations, but today Salesforce announced Einstein Search, an AI-powered search tool for Salesforce users that is designed to point them to the exact information they are looking for.

Will Breetz, VP of product management at Salesforce says that enterprise search has suffered over the years for a variety of reasons. “Enterprise search has gotten a bad rap, but deservedly so. Part of that is because in many ways it is more difficult than consumer search, and there’s a lot of headwinds,” Breetz explained.

Issues - Company - Power - Einstein - Intelligence

To solve these issues, the company decided to put the power of its Einstein artificial intelligence engine to bear on the problem. For starters, it might not know the popularity of a given topic like Google, but it can learn the behaviors of an individual and deliver the right answer based on a person’s profile including geography and past activity to deliver a more meaningful answer.

Next, it allows you to enter natural language search phrasing to find the exact information you need, and the...
(Excerpt) Read more at: TechCrunch
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