Bonnie Hammer: Peacock Streamer Will Be Stocked With Entertainment, News, Sports and Unscripted Programs

Variety | 9/17/2019 | Cynthia Littleton
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NBCUniversal will draw on its news, sports, cable unscripted and Spanish-language divisions to provide an array of programming beyond scripted series for the launch of the streaming platform that has been dubbed Peacock.

Nine months after she was tapped to lead NBCUniversal’s charge into the streaming wars, Bonnie Hammer on Tuesday offered the first glimpse into the programming vision for the venture, targeted for launch in April.

Hammer - NBCU - Longtime - Cable - Entertainment

Hammer, NBCU’s longtime cable entertainment chief who was upped to chairman of direct to consumer and digital enterprises in January, revealed that programming plans for the advertising-supported streamer will involve more contributions from NBCUniversal’s in-house content engines than were previously disclosed. NBCU plans a big consumer marketing push for Peacock to kick in as NBCU mounts cross-platform coverage from July 24-Aug. 9 of the 2020 summer Olympic games in Tokyo.

“We’re going to be scaling toward the Olympics,” Hammer said. “We’ll make a lot of noise about what we’re doing.”

Hammer - Principle - Content - Development - Peacock

Hammer said the guiding principle of content development for Peacock was to assemble a mix of “timely and timeless” programming, meaning an emphasis on news and sports-related fare with the urgency to drive live viewing, coupled with a deep library of TV classics to draw binge-watchers.

Augmenting the original and library TV series are movies from the Universal, Focus Features, Illumination and DreamWorks Animation archives, as well as Spanish-language library titles from Telemundo. There will also be a number of original and library unscripted and lifestyle programs that draw on existing NBCU talent and resources. For example, Amber Ruffin, writer and breakout comedian from NBC’s “Late Night with Seth Meyers,” will host a weekly series, “The Amber Ruffin Show,” featuring her “smart and silly take on the week.”

Conceit - Timeless - Advantage - Assets

“The whole conceit was built around being timely and timeless and really taking advantage of all the assets we have inside...
(Excerpt) Read more at: Variety
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