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The BBC will overtake Netflix when they enter the streaming market, according to predictions made by Director-General Lord Tony Hall.
The 68-year-old said that the television industry is about to encounter further disruption as newcomers such as Disney and Apple are likely to impact established services such as Amazon and Netflix.
'Our - Industry - Wave - Disruption
He said: 'Our industry is about to enter a second wave of disruption.
'The first was about the rise of Netflix, Amazon and Spotify: market shapers that fundamentally changed audience behaviour, often at the cost of huge losses or massive cross-subsidy.
Wave - Range - Entrants - Market
'The second wave will see a range of new entrants entering an already crowded market.
'We saw it last week as Apple announced their new subscription service. Disney, Hulu and others are to follow.
'This - Course - Audiences - Possibly
'This is, of course, great for audiences. Possibly.'
He added that the libraries of Amazon and Netflix are 'likely to shrink, as programme-makers pull their content away from these services to place them on their own'.
Streamers - Harder - Value - Today
'The established streamers will need to fight harder to offer the value they currently give today.'
Speaking at the Royal Television Society convention in Cambridge, Lord Hall is likely to argue that rather than being a threat, this 'second wave of disruption' will actually prove to be an opportunity for the BBC to offer an...
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