After conquering smartphones, PopSocket sets its sights on beverages

TechCrunch | 9/14/2019 | Staff
mel4 (Posted by) Level 4
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In its first half-decade of existence, PopSocket has grown into one of the most popular — and imitated — smartphone accessories on the market. In 2018 alone, the company generated $90 million in profit. Not to bad for a little Colorado-based upstart.

So, where does an utterly dominated accessory maker go from here? Beverages, naturally. Delish was the first to report the existence of the PopThirst line. You may well have missed it in the wake of this week’s iPhone news. I was on a plane with limits WiFi access, I swear. Whatever the case, the weird little retractable phone holder that has captured the world’s imagination $15 at...
(Excerpt) Read more at: TechCrunch
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