How to work with top influencers and avoid ad blockers

TechCrunch | 9/13/2019 | Staff
urbanpatrioturbanpatriot (Posted by) Level 4
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Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com.

How do you hire a great growth marketer?

World - Growth - Marketers - Community - Month

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Community - Startup - Founders - VP - Growth

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.

You can participate in our community by joining Demand Curve’s marketing webinars, Slack group, or marketing training program.

Ado - Advice

Without further ado, onto the advice.

Editor’s note: This is the first of a new series of articles on startup growth tactics in 2019 for Extra Crunch. This first article has been unlocked for all TechCrunch readers.

Unsubscribers

Don’t abandon email unsubscribers. They’re still useful.

Based on insights from Matt Sornson of Clearbit.

Feature - Audience - Email - Newsletter - Subscribers

You’ve launched a new feature and want to tell your audience about it. You can send an email to your newsletter subscribers, but how do you reach the 20%+ who unsubscribed? Most people mistakenly consider this audience to be a lost cause.

Create a custom audience of all newsletter unsubscribers on Facebook.

Run - Ads - Feature - Audience

Run ads announcing the new feature to that audience.

Now you’ve reactivated people who at one point had an interest in your product — instead of forever ignoring them.

Insights - Barron - Caster - Rev

Based on insights from Barron Caster of Rev.

Create a referral system for influencers: Influencers who sign up others get a % of their sales or signups. This makes a mini-pyramid structure and turns your influencers into...
(Excerpt) Read more at: TechCrunch
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