ChurchTechToday | 9/13/2019 | Christian Taylor
kimberly163 (Posted by) Level 3
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Churches are constantly seeking new ways to communicate with their congregation and connect with first-time guests. Unfortunately, this can mean that churches focus too much on new communication methods. They end up ignoring older but very effective methods, like email marketing. While social media is a popular, trendy, and an important way to connect with your church members, some churches are neglecting this simple way to interact with their congregation: email.

Here are four reasons why email marketing is critical for churches this year and into the future:

Heard - Algorithm - Networks - Something - Profile

We’ve all heard about the “algorithm” that social networks have. When you post something to your profile, it may not show up in someone’s feed, even though they follow your account. When you send an email, though, it’s almost guaranteed to end up in the recipient’s inbox. Unless the email goes to their spam folder, it will be delivered to the top of their inbox at the time of delivery. Email marketing platforms allow tracking when an email is opened. This is an effective way to know exactly who saw your message and when they saw it. This privilege is not available on any social media platform.

When a first-time guest visits your church, it’s critical to follow up with them and make them feel welcome. Sending an email and addressing the guest by name feels very personal. There are ways to automate this process and send emails in bulk to all of your first-time guests. You can use an email marketing platform to automatically insert the guest’s name into a template and send...
(Excerpt) Read more at: ChurchTechToday
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