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This is the horrific moment a raging bull kills a man on a Valencia street making him the fifth victim of a bull run attack in the region this year.
José Vicente Adrian Ferrando, 69, from Lliria in Valencia, Spain, could be seen trying in vain to climb a barrier as the rampaging animal charged at him.
Animal - Fruit - Seller - Times - Safety
The animal ran a the fruit and vegetable seller three times as he tried to clamber to safety during the traditional festival.
Mr Ferrando was watching the 'bous al carrer' event during the Virgen del Remedio festivities when the rampaging bull charged at him from behind.
Victim - Bull - Runs - Lliria - Doctors
The victim, who loved bull runs and had always lived in Lliria, was rushed to hospital but doctors were unable to save him.
The footage shows the streets of Lliria packed for the bull run with spectators protected in 'cages' looking on from balconies or positioned behind a barrier.
Scenes - Bull
In tragic scenes, the bull charges down the...
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Measuring his life out one teaspoon at a time.