UK’s Secret Cinema to launch ‘Casino Royale’ event in China

Screen | 9/4/2019 | Orlando Parfitt
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Secret Cinema, the UK-based immersive cinema event company, is expanding into China later this year.

Secret Cinema Presents Casino Royale will launch in Shanghai on November 23, in partnership with Chinese events company SMG Live.

SMG - Live - Part - Media - Entertainment

SMG Live is part of major media and entertainment company Shanghai Media Group (SMG), and has previously produced Chinese versions of Mamma Mia! and Cats.

SMG Live has the exclusive licence for the show in China. Describing the deal, Secret Cinema CEO Max Alexander told Screen: ”A great deal of the cost and investment is borne by SMG. Our investment is management time and the IP we bring to them. SMG are fronting the capital.”

Event - Format - Version - Audiences

The event will follow the same format as the Dagenham-based version, but has been tweaked for Chinese audiences.

Alexander said that they hope to eventually expand the show to Beijing and other tier one cities in China, and also has “definite” plans to bring its shows to the US,...
(Excerpt) Read more at: Screen
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