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The number of newborn girls called Alexa more than halved within a year, the latest official list of 2018 reveals.
There were 118 Alexas born in England and Wales in 2018 compared with 301 the year before, according to the Office for National Statistics.
Plunge - Popularity - Amazon - Assistant - Name
Its plunge in popularity is thought to have been due to Amazon's virtual assistant sharing the same name.
Experts say parents are snubbing Alexa to avoid confusion as the household device springs to life whenever it hears its name.
Nick - Stripe - Spokesperson - ONS - 'The
Nick Stripe, a spokesperson for the ONS, said: 'The growth in the use of technology assistants in our homes may help to explain why the number of baby girls named Alexa has more than halved compared with 2017. Communicating with young children can be hard enough at the best of times.'
Meanwhile Oliver and Olivia remain top of the charts when it comes to the most popular baby names in England and Wales.
Royal - Monickers - George - Harry - Choices
Royal monickers George and Harry were still among the second and third choices for boys while Amelia, Ava and Isla are the second, third and fourth most popular for girls.
Arthur was the only new entry into the top 10 names for boys in 2018, replacing Jacob, while Sophia and Grace replaced Poppy and Lily in the top 10 names for girls.
Name - Arthur - Pippa - Middleton - James
The name Arthur, chosen by Pippa Middleton and James Matthews for their firstborn, has not been in the top 10 names in England and Wales since 1924.
Mums aged 35 years and over tended to prefer more 'traditional' names, sparking a string of monickers like Sophia and Grace to climb the table, compared with mothers aged under 25 years who were more likely to choose more 'non-traditional', shortened or hyphenated names.
Name - Boys - Years
Oliver has been the most popular name for boys for the past six years and it is...
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