Ron Johnson’s e-commerce startup Enjoy raises $150M, expands in U.K.

TechCrunch | 8/27/2019 | Staff
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Enjoy, the e-commerce startup led by former Apple VP of retail operations, Ron Johnson, has raised an additional $150 million in Series C funding from L Catterton’s new consumer technology platform, LCH Partners. The funds will be used to fuel Enjoy’s U.K. expansion and other international growth. The startup is also today launching a partnership with British mobile network operator EE, which will allow the company to serve over 80% of U.K. households by 2020.

The company announced the funding but not the size of the round. An SEC filing shows $150 million was offered, but only half had closed. However, a source familiar with the round confirmed $150 million had been raised.

Growth - Funding - Enjoy - Raise - Date

The new growth funding brings Enjoy’s total raise to date to $350 million, following its May 2015 launch. Prior investors include Riverwood Capital, Stamos Capital, Kleiner Perkins, Highland Capital, and Oak Capital Management.

With Silicon Valley-based Enjoy, Johnson combined the convenience of online shopping with the personal service that comes from shopping in a physical, brick-and-mortar store and the help you’d receive at Genius Bar, for example.

Johnson - Time - Launch - Goal - Service

As Johnson explained around the time of launch, the goal was to figure out how to provide personal service to those who want to buy online.

“One of the observations from my time at Apple is that Apple makes the easiest to use products on the planet, but look at how busy the stores are with people asking questions and needing help. So...
(Excerpt) Read more at: TechCrunch
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