Church Communications Isn’t Sexy, But It’s Crucial!

ChurchLeaders | 8/25/2019 | Staff
FirefangFirefang (Posted by) Level 4
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When I first started dabbling in church communications I developed this dream—a persona of what a full-time gig in communications would look like. The picture I had in my head made it a dreamy hunk of a job.

Wearing hipster sweaters and glasses. Drinking fancy coffees. Fine-tuning sermon series designs so they’re just perfect. Delivering awe as I walked people through our new website design I’d carefully crafted over the span of six months. Accolades from other millennials as I killed the paper bulletin in favor of a dedicated bulletin website. The church communications role of my dreams was sexy.

Communications - Job

Communications is now my (almost) full-time job. It is not sexy.

Don’t get me wrong, I love my job, as I’m sure you love yours. But church communications is not sexy. The reality is that there are a lot of things about doing the work of communications in a church that are at best tedious, at worst soul-sucking and frustrating.

Bajillion - Bulletins - Week - Sucker - Content

Like folding and stuffing all six bajillion bulletins every week because you just can’t kill that sucker. Or not having enough content for your weekly email, much less daily social posts. Like being frustrated that your website still looks like it was built in 1999 but you don’t have time to overhaul it. Or killing yourself and working 70 hours in a week to crunch out the website by the hard deadline you’ve been given. Or explaining to Carol why she can’t announce her sister’s cousin’s second bridal shower from the stage… again.

Church communications is not sexy. Far from it.

Truth - Parts - Job

But the truth is that the unsexy parts of the job are some of the most important.

It’s the unsexy parts of the job that will help your church share Jesus with your community. It’s your servanthood that will support the work of the ministry that...
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