Uber tries to reassure customers that it takes safety seriously, following NYTimes book exerpt

TechCrunch | 8/24/2019 | Staff
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It’s hard at times not to feel sorry for CEO Dara Khosrowshahi, given all that he inherited when he became the ride-share giant’s top boss back in April 2017.

Among his many to-do items: take public a money-losing company whose private-market valuation had already soared past what many thought it was worth, clean-up the organization’s win-at-all-costs image, and win over employees who clearly remained loyal to Uber cofounder Travis Kalanick, an inimitable figure who Khosrowshahi was hired to replace.

Things - Publication - Book - Uber - New

Things are undoubtedly about to get worse, given the fast-upcoming publication of a tell-all book about Uber authored by New York Times reporter Mike Isaac. In just one excerpt published yesterday by the newspaper, Isaac outlines how Uber misled customers into paying $1 more per ride by telling them Uber would use the proceeds to fund an “industry-leading background check process, regular motor vehicle checks, driver safety education, development of safety features in the app, and insurance.”

The campaign was hugely successful, according to Isaac, who reports that it brought in nearly half a billion dollars for Uber. Alas, according to employees who worked on the project, the fee was devised primarily to add $1 of pure margin to each trip.

Om - Malik - Tech - Journalist - Venture

Om Malik, a former tech journalist turned venture capitalist, published a tongue-in-cheek tweet yesterday after reading the excerpt, writing, “Apology from @dkhos coming any minute — we are different now.”

Malik was close. Instead of an apology, Uber today sent riders an email titled, somewhat ominously, “Your phone number stays hidden in the app.” The friendly reminders continues on to tell customers that their “phone number stays hidden when you call or text your driver through the app,” that “pickup and dropoff locations are not visible in a driver’s trip history,” and that “for additional privacy, if you don’t want to share your exact address,...
(Excerpt) Read more at: TechCrunch
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