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Since Netflix entered the Italian market in 2015, it’s steadily gained ground in terms of subscriptions, which are expected to reach 2 million by the end of 2019, according to independent analyst Ovum. The streaming giant recently announced a €200 million ($222 million) investment in Italian original productions over the next three years. Variety spoke to Felipe Tewes, director of international originals at Netflix, about how the country compares with other European territories.
Is Netflix’s investment in Italy likely to grow going forward?
Arrival - Italy - Years - TV - Productions
Since our arrival in Italy over three years ago, we have invested significantly in local TV productions, with shows such as “Suburra: The Series” and “Baby,” and in bringing Italian films such as “Sulla Mia Pelle” (On My Skin) and “Lo Spietato” (The Ruthless) to the world. … Our investment announcement is a clear sign of our strong commitment to the Italian creative community, and our desire to continue bringing local, made in Italy stories to a global audience. We already have several creative TV projects in the pipeline and my colleagues who focus on films are making a concerted effort to invest in more local film productions. We are all always considering new local projects, both on the TV and film front. Historically, one country and language has dominated the global entertainment culture, but we see that shifting, and our efforts in Italy are a key piece of the overall Netflix commitment to bringing great stories from across the world to the world.
How does the investment, and also the scope, of Netflix’s TV production activity in Italy compare with other European territories?
Creators - Visions - Projects - Producers - Storytellers
We are passionate about working more and more with Italian creators. We are finding very exciting visions and projects as we speak with producers and storytellers in Italy, and so far...
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