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SANTIAGO, Chile – Globalization was the key word in a TV panel held during Sanfic where Mega TV’s International Content chief Juan Ignacio Vicente, CNTV development head Ignacio Villalabeitia and DirecTV programming director Rossy Hernandez debated the myriad challenges Chile’s television industry faces today.
Like its counterparts worldwide, Chilean TV is dealing with the spectre of streaming television that has radically changed viewing habits and increased demand for costly premium content. “Making television content for Chile’s paltry 16 million inhabitants will not suffice,” Mega’s Vicente pointed out. “They compare ours with the series that are on Netflix, with Amazon Prime, etc.; viewers today demand more from us in terms of original ideas, the script, the narrative conclusion and obviously the quality of production,” said Vicente. “And this is a serious problem for us as we don’t have the resources to produce at that level,” he stressed, adding that Mega TV, Chile’s leading broadcaster, only draws its income from advertising revenues, which are shrinking, “not by the year, but by the month,” he pronounced.
Way - Blockbuster - Reference - Video - Store
“If we continue this way, we are going to end up like Blockbuster,” he warned, in reference to the once ubiquitous video store chain as he outlined Mega’s plans to enter into more international co-productions.
Villalabeitia pointed out that the National TV Council (CNTV)...
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