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YouTube is killing its native messaging feature, which means you’ll no longer be able to send direct messages on YouTube. However, the chances are you’ve never actually messaged anyone on YouTube and weren’t even aware that YouTube Messages existed.
In August 2017, YouTube introduced in-app messaging on Android and iOS. Then, later on, the same messaging feature was added to the YouTube website. In a nutshell, Messages, as it was named, allowed you to share videos and chat with people.
YouTube - Effort - App - Order - Ambition
YouTube is making a concerted effort to keep you using its app for longer. In order to achieve this lofty ambition the Google-owned company is adding messaging to its mobile app.
Now, two years on, YouTube is killing Messages. Google revealed the decision in a post on YouTube Help (as first spotted by 9to5Google). YouTube will be removing the ability to message people directly on September 18, 2019.
Reasons - YouTube - Messaging - Feature - Priorities
The reasons for retiring YouTube’s direct messaging feature are unclear. However, we suspect it simply wasn’t popular enough. YouTube claims it’s “constantly reevaluating our priorities” and has decided to “focus on improving public conversations”.
Most people are unlikely to be upset...
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