An Easy SEO Trick for Photos

donuzumaki (Posted by) Level 3
Click For Photo:

Click For Photo:

Click For Photo:

Click For Photo:

Continuing the theme of Church Website Photography month, in this post I’m going to share an easy photo-related SEO trick anyone can do. Not many web admins do this, so if you do, it will give your website an advantage in the search engines.

Google is very smart, but it doesn’t understand photos.

Photos - Website - Photo - Website - Developers

It can see where the photos are on your website but it doesn’t know what’s in a photo. Therefore, it relies on website developers and admins to explain what’s in each photo using what is called the “ALT attribute.”

The ALT attribute provides alternate information about a photo in case a website visitor cannot view it (for example if they have a slow Internet connection, have images turned off, or are visually impaired and uses a screen reader).

Bad - Admins - ALT - Attribute

Bad: Most website admins ignore the ALT attribute and leave it blank.

Better: Some admins put a few descriptive words in the ALT attribute.

Best - Smart - Website - Admins - Website

Best: Smart website admins who want their website to rank better in search engines craft their ALT attributes to include words that describe the image and keywords they want to rank well for.

Here’s a view in the website editor of an image showing the pastor of my church and his family.

Text - Name - Pastor

The “Alternative Text” includes the name of the pastor,...
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