Listen: Discovery’s Kathleen Finch on How to Nurture Lifestyle Brands

Variety | 8/21/2019 | Cynthia Littleton
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Kathleen Finch is a big believer in staying in your lane.

Discovery’s chief lifestyle brands officer juggles a portfolio of 11 linear cable channels and their digital offshoots, from Food Network and HGTV to TLC and crime-centric Investigation Discovery. Many of Finch’s channels are defying the gravity of the moment in generating extremely high levels of live viewing and length-of-tune stats with hardcore fans that are the envy of the industry.

Episode - Variety - Strictly - Business - Finch

In the latest episode of Variety podcast Strictly Business, Finch explains the importance of consistency and familiarity on her networks. Each channel stakes out a programming niche and then labors to find out what makes its ardent fans tick. For many regular viewers, watching HGTV or ID isn’t a matter of coming in for a specific program. It’s more like a slice of comfort food.

Listen to this week’s episode of Strictly Business:

Engagement - Fans - Experience - Finch - Viewers

“The engagement we have with our fans is so different than a typical television-watching experience,” Finch says. Viewers see shows on Discovery channels as “my friend. I’m hanging out with (Food Network’s)...
(Excerpt) Read more at: Variety
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