YouTube videos for kids will reportedly stop getting targeted ads

CNET | 8/21/2019 | Abrar Al-Heeti
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YouTube may be putting an end to targeted ads on kids' videos.

YouTube will reportedly stop running targeted ads on videos aimed at kids, according to a Tuesday report. Officials at the video sharing site are currently finalizing the plans, three people familiar with the matter told Bloomberg.

US - Federal - Trade - Commission - YouTube

The US Federal Trade Commission began investigating whether YouTube violates children's online privacy laws following calls from consumer privacy groups and politicians. They've asked the FTC to look into whether the video sharing site's practices go against the Children's Online Privacy Protection Act of 1998, or COPPA, a federal law regulating user data collection from sites with users under 13 years old.

Google, YouTube's parent company, reportedly reached a multimillion-dollar settlement with the FTC last month. The investigation found Google improperly collected children's data and breached COPPA, according to a report by The Washington Post. It's not clear whether YouTube's decision to end targeted ads are because...
(Excerpt) Read more at: CNET
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