We asked the biggest YouTubers if they want a union. The silence was deafening

CNET | 8/21/2019 | Joan E. Solsman
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YouTube is the world's biggest online video source, with more than 2 billion people visiting every month.

A YouTubers Union has joined forces with one of the biggest traditional labor unions in the world, exerting a pressure campaign against the massive video site. They want YouTube and parent company Google to negotiate on demands like exposing the rules of its algorithms. If they don't respond by Friday, the unions could take them to court.

YouTubers - Planet

But you wouldn't know it by following the biggest YouTubers on the planet -- they're staying out of it.

We reached out to more than 30 of the most-subscribed YouTuber channels within the overall top 100. The smallest among them had more than 21 million subscribers. They're all "digital natives" -- none were the music superstars, traditional TV shows or major media companies that dominate YouTube's very top rankings.

None - YouTubers - Union - FairTube - Campaign

But none of the biggest YouTubers would comment on the union or its FairTube campaign. A rep for PewDiePie, the biggest YouTuber of all with nearly 100 million channel subscribers, sent a prompt "no comment" reply. Same with a rep for Pinkfong, the Korean educational video channel that went viral two years ago thanks to Baby Shark.

Most of them didn't respond at all.

Detachment - Reasons - YouTuber - Union - Attention

Their detachment is one of the reasons the YouTuber Union has struggled to generate mainstream attention in the last year and a half since it was founded. By speaking out, the most influential YouTubers -- the ones with the clout that could drum up major buzz among some of YouTube's more than 2 billion monthly users -- would risk biting the hand that feeds them, all for the sake of a union that won't be fighting for their needs first place.

"The people at YouTube listen to what I have to say, so if...
(Excerpt) Read more at: CNET
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